Keeping Weirdos from Coming to Your Front Door (Info-Marketing Style)

July 21, 2008

Weirdos knocking..Ok, let me begin by acknowledging that there are MANY ways to effectively weirdo-proof your home; this is only one of the tactics that seems to be effective.

But for those of us who send emails to a large group of opt-in contacts, including our home address on each message sent can be a little unnerving.

(By the way, providing a physical address on each email is a requirement of the recent CAN-SPAM Act.)

Most popular autoresponder services, like 1Shoppingcart and aWeber automatically put your contact address at the bottom of each mail. This, combined with Google maps, allows any disgruntled recipient an opportunity to come express their feelings, to you, in person, not what most of us want.

And even if the end result isn’t personal visits, your address is out there for anyone who wants to send you junk mail. Read more

Written by Dave · Filed Under Million Dollar Ideas | Leave a Comment 

Adding a Physical Product

July 16, 2008

Selling physical products is something every online marketer has done- or should be doing.

Maybe your product is a book. Or a DVD. Or a CD set.  A physical product is anything that needs to be mailed to a customer, and they can lay their hands on.  I even helped my wife set up a store selling infant pacifier animals.

Whatever your product may be, adding it to your shopping cart is a snap.  The only thing to remember (and this is an important thing) is that YOU are responsible for fulfillment (duplication, packaging and shipping) of the product to the customer.  You’ll want to have a good system in place.

Steps to add a physical product:
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Written by Dave · Filed Under "How To" Guides, 1ShoppingCart | 1 Comment 

Adding a Digital Product

July 16, 2008

Digital products are the online marketer’s bread and butter.

They’re easy to set up in your shopping cart, they are delivered (downloaded) instantly and automatically.

Even better, the profit margins are through the roof- once you create this product once, you don’t spend a dime on duplication, inventory, shipping, etc- you’re just delivering electrons.  (Which, incidentally, are stil free.)

Here’s the steps begin selling one online in about 5 minutes:
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Written by Dave · Filed Under "How To" Guides, 1ShoppingCart | Leave a Comment 

Information Marketing Secrets - 7 You Need to Know NOW!

July 1, 2008

Reposted with permission from the blog of Fred Gleeck:

It’s really quite simple. If you have knowledge about a given topic, you can sell that knowledge. The question in the information marketing and info products business is WHOM to believe! There are so many people out there masquerading as experts, it’s scary. I think there are 7 Things you need to know to make it work:

1. Learn from an expert. This point may sound a bit self serving, but if you’ve never sold information products before, you’ll need a guide. Choose someone who has both done it themselves and knows how to teach it.

2. Figure out Your Niche. In order to be successful you’ll need to pick a viable niche. This should be one that you’re both passionate about and that you can make money from. Info Products are fun to do, but if you’re looking at the information marketing field as a business and not a hobby you’ll have to pick a field that can generate a decent net income.

3. Create the Copy for Your Product FIRST. Sounds crazy, but before you produce your first info product, write the sales copy to sell it. This will give you the best outline you can imagine for actually creating the product.

4. Decide on What Medium Makes Sense. There are a ton of information marketers out there who ONLY create audios. Some ONLY write ebooks. I think you need to be creating a plethora of different types of information products using different modalities of learning. Some things lend themselves better to one medium than another. Think about an audio program on how to hit a golf ball. Then, THINK AGAIN!

5. Create a great website. Maybe two. I would suggest that you have both a sales site and an information site for your topic and info product. This would mean that one of your sites is EXCLUSIVELY geared to sharing great content. The other site can be geared EXCLUSIVELY to selling the program or information product you’re trying to sell.

6. Have another info product to sell after they buy the first one. You’ll lose a ton of money if you market information with one arm tied behind your back. What I mean by that is you need to have the next (and then the next one after that) product lined up to sell to whomever buys in the first place. Selling information is both an art and a science. I suggest that you create an entire line of products for a given niche once you know it has “legs.”

7. Pack your info products with valuable, highly useable content. There is nothing worse than buying an information product that is filled with FAT and not MEAT. Make sure you don’t disappoint anyone who buys your info products by giving them LESS than they deserve. Those are just a few of the 7 things you can concentrate on, so go ahead, get started selling information that you already have!

Written by Dave · Filed Under "How To" Guides, Info Marketing | 1 Comment