Understand the Online Shopping Process
August 27, 2008
Before we dive in with setting up your online store, I’d like to make sure you have a grasp of the selling process your new system will take customers through. This will make a big difference in the subsequent steps making sense to you.
NOTE: The following is a dramatization in the very near future, of an eager customer finding your website and going through the process you’ll soon have set up:
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Those long, ugly URLS….
August 27, 2008
If you use WebMarketingMagic (1ShoppingCart) for your online business, you’ve probably dealt with the long string of characters they force you to use you product links, opt-ins, etc. Ever wish they were a little more elegant?
“Autographing” your site
August 27, 2008
I’m sure you’ve seen it before.
You visit someone’s web site and down near the bottom of their intro page, after the “Sincerely”, is their actual signature. As if they pulled out a Sharpie and signed the web page themselves. Something like this..
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Does this increase the website sales and conversions? Who knows. Test it out. But let’s face it, it’s kind of cool, and adds a bit of class.
NOTE:
I’ve seen lots of people with their “actual” signature on their site- probably by writing on a white sheet of paper, scanning it, and inserting it as an image. Don’t call me paranoid…. but with all the check-forging evil identity thieves out there, do you really want them to have such easy access to your signature? I’m just sayin’.
So, in about 15 minutes, you could have your own computer generated “signature” on your site.
Click here to watch the tutorial:
Delivering Products on Flash Drives
August 27, 2008
Just a few days ago, I was at a seminar where my business partner (dad) put on a 3 hour talk to an group of 100 real estate agents, his niche audience.
The topic was negotiating- a skill most Americans could stand to brush up on, let alone agents. Anyway, my job was handling the back of the room sales.
The only products we brought, by the way, were a bag of 1Gigabyte FLASH DRIVES loaded with some real estate info products. The price was $80 each.
After the first break, I was mobbed by people with handfuls of $20 bills. Half of the bag was gone. By the end of the day, we sold out, and were taking orders to ship drives to folks. Walking out the door at noon, I had a money bag filled with over $2300 in cash and checks, some just for the promise of a product to be mailed. Not a bad day.
I don’t tell you all this to show off our numbers, in fact there are plenty of you that would consider this a small take. My point is to highlight a marketing tactic we’ve been finding great success in- selling our products on custom flash drives instead of CDs.
Here’s the Top 7 reasons why you should too:
How to Combine Multiple Word Documents
August 26, 2008
Here’s a clever little trick that I’ve found to be pretty useful. Give it a read, then put a yellow sticky on your brain about it- it could save you a few hours of boring, repetitive work someday.
Here’s the scenario:
You’ve got several Word documents, and you need to “merge” them into one big one. Sure, your trusty “copy/paste” skills could get the job done. But what if you have 10 files? or 50? or 100? Not so easy.
For you info marketers out there, you may find a similar situation with your ebook. Maybe the cover image is in one file, the contents are in another, the appendix a third, etc. Or perhaps you have 20 reports you’d like to bundle.
This is exactly where I found myself yesterday.
A client had created some printable checklist cards in Word, 120 of them. Each in a separate file.
He tells me, “My customers get confused with “zipped” files- let’s just make one big 120-page Word document!” So there I am, staring at a folder filled with individual documents… fearing the sun would come up before I finished.
What would you do?
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About Dave
Dave Hamilton has a passion for helping normal, non-techie people find success in the online marketing world. His highly sough after "Web Marketing Magician" consulting services combine his 20+ years of technical experience with his love of helping individuals and small businesses achieve their online dreams.
Dave resides in Tampa, Florida with his beautiful wife and three outrageously funny kids.
