Facebook, Society, and My Son’s Surgery
March 20, 2009
I normally write a cool, useful tech tip to help your online business succeed in some way.
But today, I thought I pull you into the events that transpired this morning. And, true to my nature, there’s an interesting technology tie-in at the end. 
Luke in the coolest waiting room ever!
You see, my 1-year old son Luke had some minor surgery- and is now home recovering safely. While many people have gone through much worse situations… this was the first time for us.
I’m sure it’s always tough for parents to experience these things.
We had a great surgeon and anesthesiologist who took extra time to talk with us and let us know what was going on, before and after.
For any who are interested, here’s the quick synopsis of what happened.
( And since my medical training consists of watching a lot of House, forgive me if I get something wrong):
Google Analytics - The Basics
March 11, 2009
There’s a recurring conversation I seem to have a lot when I start working with a new client.
It goes something like this:
Client: “Hey, take look at my site! What do you think?”
Me: “Well, to be honest, it really doesn’t matter what I think.”
Client: “Um.. what?”
Me: “You may have the prettiest site in the world, but if it’s not DOING anything for you- generating sales, or leads, or signups, then what’s the point?”
Client: “So you’re saying you don’t like my site?”
Me: “No no… look. Rather than look at the design, let me look at your NUMBERS. Show me the stats of your site.”
Client: “Right… my stats. I’ve never seen any stats on my website.”
Me: “And THERE is our problem! Let’s start with generating some measurements, how your site is performing- THEN I’ll tell you what I think of it!”
The good news is, most people “get it” after this talk. After all, most people pay to have a website in the hopes it will generate some income for them.
The bad news is, most people have no idea what statistics they need to be measuring, much less how to retrieve them.
To all of these people, let me introuduce you to your new best friend: GOOGLE ANALYTICS.
(And before I go any further, let me just say 2 words: absolutely free. Ok, resume article.)
Once you have Google Analytics set up on your site, here are the Top 10 cool statistics you can analyze:
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About Dave
Dave Hamilton has a passion for helping normal, non-techie people find success in the online marketing world. His highly sough after "Web Marketing Magician" consulting services combine his 20+ years of technical experience with his love of helping individuals and small businesses achieve their online dreams.
Dave resides in Tampa, Florida with his beautiful wife and three outrageously funny kids.
