Ebook Revolution: Easily Convert PDF eBooks to Cool Spiral Bound Booklets!
July 7, 2009
Here’s my beef with ebooks- they’re a pain the the neck to actually read.
You know what I’m talking about. Unless you’ve got a really comfortable desk chair, who wants to actually sit and read a 150 page document on their monitor?
But like Winston Wolff, I solve problems. I suggest you go old-school, and actually make a printed booklet out of them.
A very convenient, portable, spiral bound copy can be yours in minutes- ready to lounge with at Starbucks, sipping your latte while reading about the latest SEO techniques.
And what about the effort/cost involved with something like this, you ask?
Piece of cake. Less that $3, and can be done in 20 minutes.
Learn what to do next here:
“Stop Being A Newbie!”
June 2, 2009
Eric Louviere is a sharp internet marketer, and a new friend.
He recently wrote a sizzling article directed at people trying to “get something going” making money online.
With permission, I’m reprinting it here.
WARNING: This article just may be that kick in the butt you’ve been looking for!
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If you’ve been a newbie for over a year, then you might be a redneck.
No seriously, if you are a newbie right now, then you need to stop being a newbie and start selling stuff. In fact, just get a squeeze page up and send traffic to it.
If you do that, then you’ll be further along than 95% of all newbies right away.
Send traffic to a squeeze page, and you’re in business. That’s it.
Want to make six figures per year? send enough traffic to a squeeze page that you build a list of 5,000 subscribers or more.
I’m now fully convinced that people dont make money because of the BARRIERS they put up that prevents them from making money.
BARRIERS = mindset, making things harder than what they are, self sabotage, fears, overwhelmed, buying too much, lost, analysis paralysis or whatever the heck that is, etc etc
If you just put up a squeeze page and sent traffic to it, you’d be in the game… instead of on the sidelines wondering what to do and how to do it.
dont know where to start?
traffic to a squeeze page. that’s it. start there.
focus 98% of your time on that, and nothing else and just watch what happens.
Look, the best way to learn anything is to do it. The best way to learn this business is to do this business.
Once you are sending traffic to a squeeze page, the rest is easy…just promote stuff via emails. dont overcomplicate things and if someone posts below in this thread complicating this, ignore them.
It really is that easy.
(you make it sound so easy Eric)
IT IS!
If you are not making any money, it is because you are not selling anything.
(but Eric, I have a squeeze page)
Are you sending traffic to it constantly?
(but Eric, I am using articles and twitter)
Neither have ever made me a dime. I’m not saying they dont work, but I cant speak for those methods. But, if you’ve been at those methods for more than a few weeks, then that’s a lot of time to spend for nothing.
I would never put my income on the line where it depends on Twitter or articles. That’s just me. Feel free to disagree. I dont care.
Paid traffic
Affiliates
That’s what has worked for me. Again, twitter may be great for traffic, I just would not focus my effort there. SEO works too, I’m just not good at it.
So, if you wonder why so many never make any money in this business, it’s because they cant get traffic… they never-ever get started anyway… they are never selling anything… they offer no services… they sell nothing… they buy everything… they never treat this like a business… they just read, post, buy, read, post, buy, disappear for a while, come back, buy, post, read… etc etc etc
…for years
and are still newbies.
Sell something!
Shopping Cart Abandonment: Are Customers Bailing Out On Your Checkout Page?
February 19, 2009
“Why am I not making more money online?”
If you’ve ever wondered this, you’re not alone.
But to get an answer that is REAL- not just someone’s fluffy opinion, you need to answer your question with another, more appropriate question:
“What do the numbers tell me about why I’m not making more money online?”
If you don’t have any data to look at… well, now you’re honing in on the bigger issue. Without tracking, your original question is impossible to answer.
It’s common (and essential) to measure things like traffic, signups, purchases, etc., but one very revealing (and often overlooked) stat is something called “shopping cart abandonment”.
This is where people reach your site, follow the “Buy” link- and then click away before actually making a purchase.
A recent study by Consumer Experience Management (CEM) evaluated the experiences of 719 consumers, and why they left a site’s checkout without making a purchase. Here are the top reasons:
1. High shipping prices (72%)
2. Comparison shopping or browsing (61%)
3. Changed mind (56%)
4. Saving items for later purchase (51%)
5. Total cost of items is too high (43%)
6. Checkout process is too long (41%)
7. Checkout needs too much personal info (35%)
8. Registration needed before purchase (34%)
9. Site is unstable or unreliable (31%)
10. Checkout process is confusing (27%)
This information is extremely useful for CORRECTING this problem, if you know that it actually IS a problem. Don’t rely on your gut here. Rely on the data.
For example, I recently took a look at a client’s numbers, and had to report some tough news: they had a 72.5% abandonment rate. Yikes.
Philadelphia Self Storage: Our Google Ranking Project
November 20, 2008
Finally, SEO stuff is getting fun for me.
A good friend, Fred Gleeck, recently proposed a joint project. One of his niche areas is marketing to self storage owners. And with some great foresight, 8 years ago he reserved the domain PhiladelphiaSelfStorage.com…. and 20 other identical domains- with different cities.
His plan- sell ad space on each of them to the self storage companies in each city. The selling point- “We’re ranked #1 on Google for the search phrase “Philadelphia Self Storage”.
So the our Google Adventure began… build the perfect SEO site, and track the progress to the top.
And now, after 6 weeks- we’ve reached the #4 spot!
Once we get it to the top, we’re going to roll out all 21 sites… and see what happens from there.
Also, we thought it might be a helpful exercise to keep a journal of everything we’ve done, and track the rise up the charts. Interested in getting the report when it’s finished?
I’d be happy to share it- no charge- but there is one thing you could do to earn it. One of the key things to get your site to the top is inbound links.
So, if you put a link to our site like this:
and let me know- I’ll make sure you get the eBook when it comes out!
Look for more blog updates about our ascent to the top of Google!
Understand the Online Shopping Process
August 27, 2008
Before we dive in with setting up your online store, I’d like to make sure you have a grasp of the selling process your new system will take customers through. This will make a big difference in the subsequent steps making sense to you.
NOTE: The following is a dramatization in the very near future, of an eager customer finding your website and going through the process you’ll soon have set up:
Read more
Those long, ugly URLS….
August 27, 2008
If you use WebMarketingMagic (1ShoppingCart) for your online business, you’ve probably dealt with the long string of characters they force you to use you product links, opt-ins, etc. Ever wish they were a little more elegant?
“Autographing” your site
August 27, 2008
I’m sure you’ve seen it before.
You visit someone’s web site and down near the bottom of their intro page, after the “Sincerely”, is their actual signature. As if they pulled out a Sharpie and signed the web page themselves. Something like this..
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Does this increase the website sales and conversions? Who knows. Test it out. But let’s face it, it’s kind of cool, and adds a bit of class.
NOTE:
I’ve seen lots of people with their “actual” signature on their site- probably by writing on a white sheet of paper, scanning it, and inserting it as an image. Don’t call me paranoid…. but with all the check-forging evil identity thieves out there, do you really want them to have such easy access to your signature? I’m just sayin’.
So, in about 15 minutes, you could have your own computer generated “signature” on your site.
Click here to watch the tutorial:
Adding a Physical Product
July 16, 2008
Selling physical products is something every online marketer has done- or should be doing.
Maybe your product is a book. Or a DVD. Or a CD set. A physical product is anything that needs to be mailed to a customer, and they can lay their hands on. I even helped my wife set up a store selling infant pacifier animals.
Whatever your product may be, adding it to your shopping cart is a snap. The only thing to remember (and this is an important thing) is that YOU are responsible for fulfillment (duplication, packaging and shipping) of the product to the customer. You’ll want to have a good system in place.
Steps to add a physical product:
Read more
Adding a Digital Product
July 16, 2008
Digital products are the online marketer’s bread and butter.
They’re easy to set up in your shopping cart, they are delivered (downloaded) instantly and automatically.
Even better, the profit margins are through the roof- once you create this product once, you don’t spend a dime on duplication, inventory, shipping, etc- you’re just delivering electrons. (Which, incidentally, are stil free.)
Here’s the steps begin selling one online in about 5 minutes:
Read more
Information Marketing Secrets - 7 You Need to Know NOW!
July 1, 2008
Reposted with permission from the blog of Fred Gleeck:
It’s really quite simple. If you have knowledge about a given topic, you can sell that knowledge. The question in the information marketing and info products business is WHOM to believe! There are so many people out there masquerading as experts, it’s scary. I think there are 7 Things you need to know to make it work:
1. Learn from an expert. This point may sound a bit self serving, but if you’ve never sold information products before, you’ll need a guide. Choose someone who has both done it themselves and knows how to teach it.
2. Figure out Your Niche. In order to be successful you’ll need to pick a viable niche. This should be one that you’re both passionate about and that you can make money from. Info Products are fun to do, but if you’re looking at the information marketing field as a business and not a hobby you’ll have to pick a field that can generate a decent net income.
3. Create the Copy for Your Product FIRST. Sounds crazy, but before you produce your first info product, write the sales copy to sell it. This will give you the best outline you can imagine for actually creating the product.
4. Decide on What Medium Makes Sense. There are a ton of information marketers out there who ONLY create audios. Some ONLY write ebooks. I think you need to be creating a plethora of different types of information products using different modalities of learning. Some things lend themselves better to one medium than another. Think about an audio program on how to hit a golf ball. Then, THINK AGAIN!
5. Create a great website. Maybe two. I would suggest that you have both a sales site and an information site for your topic and info product. This would mean that one of your sites is EXCLUSIVELY geared to sharing great content. The other site can be geared EXCLUSIVELY to selling the program or information product you’re trying to sell.
6. Have another info product to sell after they buy the first one. You’ll lose a ton of money if you market information with one arm tied behind your back. What I mean by that is you need to have the next (and then the next one after that) product lined up to sell to whomever buys in the first place. Selling information is both an art and a science. I suggest that you create an entire line of products for a given niche once you know it has “legs.”
7. Pack your info products with valuable, highly useable content. There is nothing worse than buying an information product that is filled with FAT and not MEAT. Make sure you don’t disappoint anyone who buys your info products by giving them LESS than they deserve. Those are just a few of the 7 things you can concentrate on, so go ahead, get started selling information that you already have!
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About Dave
Dave Hamilton has a passion for helping normal, non-techie people find success in the online marketing world. His highly sough after "Web Marketing Magician" consulting services combine his 20+ years of technical experience with his love of helping individuals and small businesses achieve their online dreams.
Dave resides in Tampa, Florida with his beautiful wife and three outrageously funny kids.
