Ebook Revolution: Easily Convert PDF eBooks to Cool Spiral Bound Booklets!
July 7, 2009
Here’s my beef with ebooks- they’re a pain the the neck to actually read.
You know what I’m talking about. Unless you’ve got a really comfortable desk chair, who wants to actually sit and read a 150 page document on their monitor?
But like Winston Wolff, I solve problems. I suggest you go old-school, and actually make a printed booklet out of them.
A very convenient, portable, spiral bound copy can be yours in minutes- ready to lounge with at Starbucks, sipping your latte while reading about the latest SEO techniques.
And what about the effort/cost involved with something like this, you ask?
Piece of cake. Less that $3, and can be done in 20 minutes.
Learn what to do next here:
“Stop Being A Newbie!”
June 2, 2009
Eric Louviere is a sharp internet marketer, and a new friend.
He recently wrote a sizzling article directed at people trying to “get something going” making money online.
With permission, I’m reprinting it here.
WARNING: This article just may be that kick in the butt you’ve been looking for!
===================================
If you’ve been a newbie for over a year, then you might be a redneck.
No seriously, if you are a newbie right now, then you need to stop being a newbie and start selling stuff. In fact, just get a squeeze page up and send traffic to it.
If you do that, then you’ll be further along than 95% of all newbies right away.
Send traffic to a squeeze page, and you’re in business. That’s it.
Want to make six figures per year? send enough traffic to a squeeze page that you build a list of 5,000 subscribers or more.
I’m now fully convinced that people dont make money because of the BARRIERS they put up that prevents them from making money.
BARRIERS = mindset, making things harder than what they are, self sabotage, fears, overwhelmed, buying too much, lost, analysis paralysis or whatever the heck that is, etc etc
If you just put up a squeeze page and sent traffic to it, you’d be in the game… instead of on the sidelines wondering what to do and how to do it.
dont know where to start?
traffic to a squeeze page. that’s it. start there.
focus 98% of your time on that, and nothing else and just watch what happens.
Look, the best way to learn anything is to do it. The best way to learn this business is to do this business.
Once you are sending traffic to a squeeze page, the rest is easy…just promote stuff via emails. dont overcomplicate things and if someone posts below in this thread complicating this, ignore them.
It really is that easy.
(you make it sound so easy Eric)
IT IS!
If you are not making any money, it is because you are not selling anything.
(but Eric, I have a squeeze page)
Are you sending traffic to it constantly?
(but Eric, I am using articles and twitter)
Neither have ever made me a dime. I’m not saying they dont work, but I cant speak for those methods. But, if you’ve been at those methods for more than a few weeks, then that’s a lot of time to spend for nothing.
I would never put my income on the line where it depends on Twitter or articles. That’s just me. Feel free to disagree. I dont care.
Paid traffic
Affiliates
That’s what has worked for me. Again, twitter may be great for traffic, I just would not focus my effort there. SEO works too, I’m just not good at it.
So, if you wonder why so many never make any money in this business, it’s because they cant get traffic… they never-ever get started anyway… they are never selling anything… they offer no services… they sell nothing… they buy everything… they never treat this like a business… they just read, post, buy, read, post, buy, disappear for a while, come back, buy, post, read… etc etc etc
…for years
and are still newbies.
Sell something!
Shopping Cart Abandonment: Are Customers Bailing Out On Your Checkout Page?
February 19, 2009
“Why am I not making more money online?”
If you’ve ever wondered this, you’re not alone.
But to get an answer that is REAL- not just someone’s fluffy opinion, you need to answer your question with another, more appropriate question:
“What do the numbers tell me about why I’m not making more money online?”
If you don’t have any data to look at… well, now you’re honing in on the bigger issue. Without tracking, your original question is impossible to answer.
It’s common (and essential) to measure things like traffic, signups, purchases, etc., but one very revealing (and often overlooked) stat is something called “shopping cart abandonment”.
This is where people reach your site, follow the “Buy” link- and then click away before actually making a purchase.
A recent study by Consumer Experience Management (CEM) evaluated the experiences of 719 consumers, and why they left a site’s checkout without making a purchase. Here are the top reasons:
1. High shipping prices (72%)
2. Comparison shopping or browsing (61%)
3. Changed mind (56%)
4. Saving items for later purchase (51%)
5. Total cost of items is too high (43%)
6. Checkout process is too long (41%)
7. Checkout needs too much personal info (35%)
8. Registration needed before purchase (34%)
9. Site is unstable or unreliable (31%)
10. Checkout process is confusing (27%)
This information is extremely useful for CORRECTING this problem, if you know that it actually IS a problem. Don’t rely on your gut here. Rely on the data.
For example, I recently took a look at a client’s numbers, and had to report some tough news: they had a 72.5% abandonment rate. Yikes.
Understand the Online Shopping Process
August 27, 2008
Before we dive in with setting up your online store, I’d like to make sure you have a grasp of the selling process your new system will take customers through. This will make a big difference in the subsequent steps making sense to you.
NOTE: The following is a dramatization in the very near future, of an eager customer finding your website and going through the process you’ll soon have set up:
Read more
Those long, ugly URLS….
August 27, 2008
If you use WebMarketingMagic (1ShoppingCart) for your online business, you’ve probably dealt with the long string of characters they force you to use you product links, opt-ins, etc. Ever wish they were a little more elegant?
Information Marketing Secrets - 7 You Need to Know NOW!
July 1, 2008
Reposted with permission from the blog of Fred Gleeck:
It’s really quite simple. If you have knowledge about a given topic, you can sell that knowledge. The question in the information marketing and info products business is WHOM to believe! There are so many people out there masquerading as experts, it’s scary. I think there are 7 Things you need to know to make it work:
1. Learn from an expert. This point may sound a bit self serving, but if you’ve never sold information products before, you’ll need a guide. Choose someone who has both done it themselves and knows how to teach it.
2. Figure out Your Niche. In order to be successful you’ll need to pick a viable niche. This should be one that you’re both passionate about and that you can make money from. Info Products are fun to do, but if you’re looking at the information marketing field as a business and not a hobby you’ll have to pick a field that can generate a decent net income.
3. Create the Copy for Your Product FIRST. Sounds crazy, but before you produce your first info product, write the sales copy to sell it. This will give you the best outline you can imagine for actually creating the product.
4. Decide on What Medium Makes Sense. There are a ton of information marketers out there who ONLY create audios. Some ONLY write ebooks. I think you need to be creating a plethora of different types of information products using different modalities of learning. Some things lend themselves better to one medium than another. Think about an audio program on how to hit a golf ball. Then, THINK AGAIN!
5. Create a great website. Maybe two. I would suggest that you have both a sales site and an information site for your topic and info product. This would mean that one of your sites is EXCLUSIVELY geared to sharing great content. The other site can be geared EXCLUSIVELY to selling the program or information product you’re trying to sell.
6. Have another info product to sell after they buy the first one. You’ll lose a ton of money if you market information with one arm tied behind your back. What I mean by that is you need to have the next (and then the next one after that) product lined up to sell to whomever buys in the first place. Selling information is both an art and a science. I suggest that you create an entire line of products for a given niche once you know it has “legs.”
7. Pack your info products with valuable, highly useable content. There is nothing worse than buying an information product that is filled with FAT and not MEAT. Make sure you don’t disappoint anyone who buys your info products by giving them LESS than they deserve. Those are just a few of the 7 things you can concentrate on, so go ahead, get started selling information that you already have!
Subscribe
FREE AUDIOby Rookie Online Marketers"
 | FREE gift when you sign up to receive blog updates via email! Unsubscribe any time. |
About Dave
Dave Hamilton has a passion for helping normal, non-techie people find success in the online marketing world. His highly sough after "Web Marketing Magician" consulting services combine his 20+ years of technical experience with his love of helping individuals and small businesses achieve their online dreams.
Dave resides in Tampa, Florida with his beautiful wife and three outrageously funny kids.
